From Northwestern University's Meddill School of Journalism, October 2, 2007:

Dawn Jackson Blatner, registered dietician and author, said people need to get creative in the ways they incorporate these little red, green, yellow, red and orange vegetable fireballs to acquire a taste for some of nature’s piquant foods. ...

“The first take home message for people is that these foods taste good and it can be good for you too,” the Chicago-based nutrition expert said.